So this is the secret origin of Max Lord. Judd Winick does a nice job showing us how Max went from fairly normal kid to high-powered manipulator. Max's Dad was rubbed out by powerful corporate interests. While Max took it hard, it seems it really messed up his mother. She holds Max to a pretty high standard that clearly affects him. A lot of the drive that we've seen from him over the years seems to stem from her.
While I did appreciate seeing this side to Max, I'm not sure it justifies his actions. The problem is that Max has been an almost understandable villain who has done a few horrible things. Shooting Ted Kord and now Jaime Reyes is just SO evil. It's a whole step above trying to control Superman or take over Checkmate. I suppose his OMAC army is another really evil act that almost doesn't scale with his other actions.
I will chime in about Jaime again too. There is no way he's dead. The current Blue Beetle is way too big a character to get killed off like this. He's got to star in the new JLI book that will surely follow Generation Lost!
Joe Bennett does a solid job, as he has from the start on this title. I still wish there was someone who had a bit more of a JLI-feel, but Bennett is pretty good.